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多家基金淘宝店铺内测

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发表于 2013-10-12 14:52:02 | 显示全部楼层 |阅读模式
“十一”之后,进行内测的基金公司淘宝店铺如雨后春笋般多了起来。除了广发、兴业全球,富国、鹏华、易方达、长城等多家基金公司的页面也均显示正在内测中。部分基金公司的产品页面几近完善,“淘宝体”风格明显。值得关注的是,基金店铺的产品中,不仅有固定收益类,还有股票型、QDII和指数型产品。
  多家公司开始内测
  “鹏华基金货币基金100元起低风险零费用天天收益……内部测试中……交易笔数13笔……年化收益率6.245%……”
  “易方达增强回报债券型……三年品类冠军……内部测试……基金类型:债券型,最新净值:1.1670 购买手续费:0.32%(4折),产品认证:中国证监会批准产品……”
  记者发现,近期多家基金公司的淘宝店铺已经开始内测,并且已有交易出现,其中富国基金的天时货币基金月销量达到12笔,总销量达到1211件,而其开放式混合基金富国天成月销量3笔,总销量已经达到307件,可见其内测交易量较大。
  据了解,以上几家开始内测的公司表示并不是同一时间获得淘宝内测通知,而是一家一家地进行。
  “基本上能到内部测试这一步的,说明系统已经没什么大问题了。”一位基金公司电商人士表示。不过,该人士认为,这仍然不算产品上架,“内部测试分多步进行,目前这一步相当于‘预生产环境测试’,以后还要在生产环境下测试”。页面上能出现的交易量,是因为部分基金公司少数内部账号获得交易许可,通过走交易流程来“继续找小毛病,完善程序”。
  据悉,目前已有基金公司的内测已经完成,只待淘宝“一声令下”。然而业内人士透露,淘宝仍然没有获得有关部门对其作为平台销售基金的报备认可。
  产品页面大大完善
  记者发现,已进行内测的淘宝店铺的产品页面已经大大完善。点击这些页面,首先映入眼帘的是产品描述:包括类型、风险等级、净值、费用、月销量、起购金额等。值得关注的是,产品描述中还注明了产品认证属于“中国证监会批准产品”,并注明批准文号。在页面右侧,一个红色标志显示,卖家已经获得“淘宝理财金融卖家认证”。
  “宝贝详情”栏目下,对产品的基本信息、基金经理、历史业绩、投资组合都有生动介绍,图文并茂。从其中可看出基金公司在努力“淘宝化”,以国海富兰克林基金的产品“宝贝详情”为例,“爆款、热销”等淘宝用词已经出现在宣传中。可以看到大部分公司设有“问答”环节,以进行投资者教育。
  值得关注的是,从产品类型上看,并非如此前想象的以固定收益类为主,相反,基金公司大胆“放出”股票型基金、QDII、指数型基金等。以嘉实基金为例,其店铺中上述各类产品均有,并以风险等级分类,将风险分为高等、中高、中等、中低、低等五类,其中高等和中高风险类包括股票型和股票类QDII。
  和其他品类产品不同的是,基金的产品页面中,“评价详情”被替换成“历史业绩”,这或是因为客户买入基金的时点不一样,收益不相同,因此不同客户给的评价参考价值较低

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